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Case Study on the Chevrolet Cars' Market

 Case Study within the Chevrolet Cars’ Market Dissertation

ANOVA in marketing researches – Example on the Chevy cars' industry

In order to make a great analysis with the variation with regards to ANOVA, we considered the business society S i9000. C. RUCOM S. A. from Craiova, Dolj, 107 Caracal Street, dealer in the sale of vehicles mark Opel, even coming from 2002. Starting with 2004, S i9000. C. RUCOM S. A. becomes dealer for automobiles mark The 2012 chevrolet too, cars that initially appear on industry in Oltenia that year, being, to tell the truth, not that known on the Romanian marketplace, in general. The Chevrolet vehicles, being all of them from the selection Kalos, Lacetti or Evanda, but particularly the ones through the variety Kalos, present some attractive characteristics for the actual clients. Therefore, in the first place, the Chevrolet Kalos cars are definitely more convenient, even more advantageous, coming from more parts of view, than many of the cars that at present exist available. Secondly, getting produced by a strong famous for the quality of its products, respectively General Engines, the quality of the Chevrolet vehicles is at least as high as one of various other foreign autos that are at present sold on the market. Thirdly, the sale price of the cars is leaner or, at most, equal to one of related cars. The marketing representative, in order to kick off on the market the new product, and that we refer below to Chev Kalos, must take a decision in what issues the online strategy. Thus, this individual considers which the Chevrolet Kalos car could be advertised by emphasizing both the advantage this one gives and the quality and the selling price that brands it. Produce the online strategy regarding marketing a real achievement, it is important to understand the magnitude to which every one of these three more important attributes of the product influences the purchase decision of the prospective clients. In this respect, the marketing director of T. C. RUCOM S. A. Craiova wants to make an test. The particular experiment presupposes launching out there and

offering the Chevy...

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