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Macroenvironmental Factors Impacting on Automobile Sector - Display Transcript

 Macroenvironmental Elements Affecting Auto Industry -- Presentation Transcript Essay

Macroenvironmental Factors Impacting Automobile Market - Presentation Transcript 1 . MACRO-ENVIRONMENTAL FACTORS AFFECTING CAR INDUSTRY installment payments on your Introduction

5. Tenth most significant in the world

2. Expected to surpass China

* Huge fascination for international car suppliers

* Completely outclassed by domestic companies

5. Contributes 3. 1% to the nominal GDP

3. Interesting Figures

India's motorcycle market is the second major in the world Most significant three-wheeler marketplace

Second major tractor maker

Fifth largest commercial vehicle manufacturer

Most significant two-wheeler maker

4. Development of Vehicle Industry

Preliminary Years

Manufacturing was licensed

2. High Traditions duty on import

2. Steep excise duties &

* sales tax

5. 2 Key players:

Premier Automobiles Ltd

& Hindustan Motors

eighties

* Admittance of MUL, better item,

with government support

* Seller's Market

2. Long Waiting around Periods

Early on to the middle of 90s

2. Seller's market and lengthy waiting durations

* Delicensing in 1993

* Removal of ability restrictions

2. Decrease in persuits & excise

* Auto finance boom- more players (foreign banking companies & not banking companies, better schemes. Mid 90s – Early 2000s

* Potential buyers market

5. Increase in Indigenization

* Convenient Auto financial

* Companies diversifying in related activities: finance lease, fleet managing, insurance and used car industry 5. Section wise market share…

CVs

Three Wheeler

Passenger automobiles

Two Wheeler

2. The industry has not experienced much enhancements made on its framework over the last 6 years * Two- wheelers form the major share of home-based sales 2. Passenger cars lead the exports market(57. 4%)

* two wheelers form the bulk of exports as well, tend to be losing talk about to Voyager vehicles * The growth in the two wheeler market is influenced by the bike market which is expected to grow at 14-15 % YOY 6. The important thing Players…

Two wheeler

Voyager vehicle

several. THE COMPANY'S MARKETING ENVIRONMENT

Our economy

Social Factors

Suppliers

Demography

Distributors & Dealers

Organization

Public

Clients

Cultural Elements

Competitors

Personal & Legal

Technology

eight. THE EXTERIOR ENVIRONMENT

There is also a need to identify the unmanageable key factors that will effect on the organization' s functions. The best well-known method is the SLEPT research. 8

Financial

environment

Personal

environment

The business

Social

environment

Scientific

environment

Legal environment

9. (B) MACRO-ENVIRONMENT

All-natural Forces

Technical Forces

Economic Forces

Personal Forces

Demographic Forces

Firm

Cultural Causes

" It is useless to tell a water to stop working; the best thing is to find out how to swim in the course it is flowing” 10. MACRO-ENVIRONMENT

An organization's success depend upon which ability of its professionals to manage its marketing program in relation to it is external environment. These forces (macro-environmental forces) are unmanageable and present opportunities and create threats for the corporation. TODAY YOU NEED TO RUN FASTER TO STAY IN THE SAME PLACE.

11. Company endorsement by celebrities

doze. Region smart distribution of vehicles

13. Buy and sell second hand vehicles

14. THE SMALL AUTOMOBILES DOMINATE

Mix of small autos and two wheelers

Use of cars while cabs

15. Natural environment

Main global concern

Use of alternate biofuels

Usage of eco friendly automobiles

16. Anti pollution pressures

Implementation of Euro norms/Bharat norms

Struktur Motors is definitely the first American indian Company to introduce automobiles with European norms very well ahead of the mandated dates.

5. Use of THE CNG

Indica V2 Xeta LPG is equipped with dual fuel engine having the choice of petrol and LPG. This increases the energy efficiency and reduces the CO2 emissions by 10%. The car meets Bharat Stage III release norms and can be...

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