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Marxist Approach to Mass media

 Marxist Method of Media Article

Explain the Marxist approach to the media and discuss its strengths and weaknesses

(In modern society the main influence above the population originates from the state, which usually forms the understandings and beliefs. )Nowadays society is definitely influenced by state which forms it is understandings and beliefs. However , a few many years ago the state was more insignificant and the control of peoples' ideas and perceptions belonged to the alleged capitalists (or dominant class) who exercised their electric power over a subordinate class (or proletariat). The idea that society was created through the have difficulty between two classes is an ideology called Marxism.

In general, Marxism is a mixture of social, political and economic theories developed in the nineteenth century (Chandler, D. And Munday, L., 2011, l. 252). It can be mainly based upon the work of Karl Marx who performs a very significant role in social technology. Marx found out the theory of the development of human society in history just like Darwin discovered the law of development of organic nature (WWW document, Engels, 1883). Marxist approach can serve as a foundation understanding the romance between culture and press. As in every single ideology we must look in the foundation of the theory in order to observe its abilities and failings.

Marxist approach explains that society involves two classes, two main layers, namely, the higher category and the reduced class. The higher class, or also called bourgeoisie, are the individuals with power, the folks who own companies, i. electronic. banks, industries, etc ., those who wealth, people that employ, people who find themselves worked for. On the contrary, the low class, the proletariat, are those who have to work for the owners from the enterprises, those who are employed. In accordance to Marx, the lording it over class oppresses the working category and this individual calls this conflict 'the motor of history' (The Media Scholar's Book, Branston and Stafford, p. 174). The capitalists have the prosperity and electric power but they require the proletariat's work, so they simply buy that. The existence of the capitalists is known as inevitable, that leads to the inevitability of the proletariat as well. Marx says that 'capital can be stored-up labour' (WWW document, Marx, 1844). (Hence, the ruling course has the power to manage the method of production that is certainly also a method of making money. ) Class, he states, is fundamental since he respect labour and production as the very basis of social living and creation. (Wayne, M., 2003, g. 6) Therefore , the item production has become the major function of world. ‘If you doubt the basic character of labour, in that case just consider how much you were dependent upon it inside your first waking up hour this morning. ' (Marxism and Multimedia Studies, Wayne, M., s. 6) Besides the lording it over class control the material but it also controls the mental way of production. It runs the political program, the religion, the law as well as the educational program. On the whole, Marxist theory explains that the ruling class makes a world relating to their preference and makes the masses think this way of living can be natural and no option. Nevertheless, capitalists need a way of impose their particular ideas and thoughts and this means is definitely media. Mass media is also regarded as 'means of production' and acts as a tool of endorsing the ideology of the bourgeoisie.

With regards to media institutions, Marx shows that it acts in tandem with the larger class and claims that media is usually somehow appreciated to provide the dominant(Gurevitch, Bennett, Curran, Woollacott, 1982, p. 21). 'Common sense' is what Marx calls the ideas that folks believe in, the ideas that are in the interest of the capitalists. Possibly in intervals of unrests these way of doing something is successfully advised (Branston and Stafford, 2010, p. 176). People are staying deceived that media, i actually. e. newspapers, television, certainly are a reflection of reality. Media journalism definitely seems to be a 'kind of megaphone' which gets the ruling class' ideas over the masses....

References: Bibliography:

Chandler, Daniel and Munday, Rod (2011) Dictionary of multimedia and interaction, Oxford: Oxford University Press

Wayne, Robert (2003) Marxism and Mass media Studies: Key concepts and contemporary tendencies - initial edition: London: Pluto Press

Branston, Gill and Stafford, Roy (2010) The media student's book – 5th edition: London, uk and

New York: Routledge

Gurevitch, Michael, Bennet, Tony, Curran, James and Woollacott, Jesse (1982) Culture, society as well as the media: London and Ny: Routledge

Berger, Arthur Asa (1991) Media research techniques – rev. impotence.: Newbury Recreation area: Sage Publications

Internet sources:

Lepore, Mike (1993) Frederick Engels' Speech at the Serious of Karl Marx [Online]. Available at: http://www.marxists.org/archive/marx/works/1883/death/burial.htm (Accessed: 1 November)

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