Paradoxes and strategies of social websites consumption amongst adolescents

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Paradoxes and strategies of social websites consumption amongst adolescents Renato Hübner Barcelos Carlos Alberto Vargas Rossi

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Renato Hübner Barcelos Carlos Alberto Vargas Rossi, (2014), " Paradoxes and tricks of social media ingestion among adolescents", Young Customers, Vol. 15 Iss 5 pp. 275 - 295 Permanent link to this document:

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Paradoxes and strategies of social networking

consumption amongst adolescents

Downloaded by Teesside University For 11: 04 12 04 2015 (PT)

Renato Hübner Barcelos and Carlos Alberto Vargas Rossi

Renato Hübner Barcelos

and Carlos Alberto

Vargas Rossi are both

centered at Management

School, Government

University of Rio Enorme

do Sul, Porto Alegre,



Purpose – The purpose of this kind of paper is usually to study paradoxes and tricks of social media consumption among adolescents. Young people owned by Generation Con have enthusiastically embraced social networking as a means of achieving connectedness and handling social relationships. However , there may be still a small understanding of just how adolescents actually differentiate between the media each uses and of the effects of social media on the lives. This study may differ from earlier work by proceeding from your assumption that social media present a number of scientific paradoxes and identifying what behavioral strategies they develop to derive the greatest conceivable benefit from, and cope with the ambivalent outcomes of, social websites consumption.

Design/methodology/approach – A great exploratory examine design was chosen, incorporating the use of focus groups and in-depth interviews with 40 Brazilian teenagers aged between 13 and 17 years. Topics of dialogue were created to cover a variety of...

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