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The Emerging Competition of E-Visits:
A Changing Product Life Circuit
Realy Well being is a company which has operated inside the Health Care environment for several years. This organization has developed a platform whereby patients are able to contact their doctors on-line intended for consultations. (https://www.relayhealth.com/default.aspx). The usage of this service has been slowly growing for many years but hasn't received wide-spread acceptance in the market by physician groups although there are many benefits that can be discerned from the program for patients, or employers who may employees that have doctors who also are on such a program. And, insurers such as Blue Cross and Cigna also have begun to accept that on-line visits happen to be acceptable and they are moving more and more to reimbursing this approach. Inspite of this growing trend below 3% of the family physicians in the American Academy of Family practice report carrying out e-visits. (1) In terms of the merchandise life circuit this product with the introduction level of the your life cycle. Recently there is a company called Sophrona Solutions (http://www.sophrona.com/aboutus.htm)that developed a platform that initially has been for ophthalmology practices. One of many larger designers is American Well (http://www.americanwell.com/)the producer of ON-line treatment which announced that it was bringing its on the web portal towards the communities served by Elevacion health. The CEO of Relay Wellness has now named you in as a expert to analyze this rapidly changing market. Offer a perspective about the key principles discussed inside the chapter with the product life routine. Specifically responding to for him the following concerns: 1 . What stage in the product life pattern is this e-platform in at this point? 2 . Take a look at the web site of Relay health insurance and these competitors, what options are available for Relay Health to determine a differential advantage (refer to Part 2)? several. In Part 2 ...